Starting your own clothing store online is a profitable business in the United States. However, before you launch an e-commerce app or website, it is better to get familiar with the process of how to open an online clothing store. So, we are going to discuss the whole process of launching an online clothing store in an easy manner for you.
- Choose Your Clothing Niche
When you want to open a clothing store, you should first think about what type of clothes you would want to deal in. Is it women’s clothing, men’s clothing, or children’s clothing? You can also choose very specific niches such as intimates, dresses, and bottoms as they are widely popular among women.
However, you don’t always have to stick to one niche, especially when you know that you can make more sales by selecting two or more niches.
For instance, if you choose to sell women’s clothing, you can generate more profit by adding a section of children’s clothing. It’s because women don’t buy just for themselves but typically for the whole family. So, if they happen to notice a cute kid’s clothing set, they are more likely to buy it.
- Choose an E-commerce Platform
When choosing an e-commerce platform, you need to determine a few things first, such as stock size, payment gateway, traffic volume, and SaaS or open-source solution. Once you have reviewed all these parameters, it will become easier to choose the best e-commerce platform for you. Some of these are WooCommerce, Shopify, Magento, etc.
- Get a License for Your Online Clothing Store
Just like any business, you will need to obtain a license and seller permit to operate an online clothing store. The process of obtaining a license and permit can vary from one state to another. So, make sure to check your state’s or city’s official websites that are dedicated to helping with licensing and permit procedures.
- Hire a Technical Team to Handle Your Platform
If you are not a technical person, it is best to hire a team who can help you set up an online clothing store and handle it for you as well. When it comes to complicated things like payment gateway, features integration, and customer experience on your online store, it will be better to leave all this work for professionals.
- Determine Where to Find Inventory
Once you get a license and permit, you should start looking for wholesale clothing stores online. At Lulu Clothes, you can find an exclusive collection of high-quality wholesale women’s clothing and wholesale children’s clothing. Buying clothes from a wholesale clothing store can help you procure clothes at wholesale prices that are significantly lower than retail prices. So, you can earn a substantial profit by selling clothes at higher prices.
- Determine Where to Store Your Inventory
If you are also opening a brick-and-mortar store along with an online shop, you are likely to have a dedicated place to keep your inventory. Otherwise, you can verify with your local authorities to see if it is okay to store the inventory at home or you will need to rent warehouse space for inventory. Once you have got your clothing collection, don’t forget to update their photos and information on your website.
In the end, you will need to create a marketing strategy to create a buzz among people and increase the visibility of your online clothing store.